About Ulta Beauty

Ulta Beauty is a popular US beauty retailer that offers a wide range of products from over 500 brands, including high-end and exclusive lines. One customer shared their positive experience with the store's hair salon, praising their stylist for achieving their desired blonde hair color. The store is also known for its vast selection of makeup and skincare products, with another customer mentioning the variety of options available for men's grooming needs. However, some customers may find the store's extensive selection and prices overwhelming. One customer mentioned feeling overwhelmed by the numerous options and ended up purchasing a large number of items, causing tension with their spouse. Despite this, the store's knowledgeable staff was able to assist and provide guidance to the customer. Overall, Ulta Beauty offers a wide range of beauty products and services, with positive reviews for their salon and helpful staff. However, customers should be aware of the potential for high prices and the vast array of options that may cause sensory overload.

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Reviews for Ulta Beauty

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Oct 2025
I like the variety of products Ulta has, but the customer service needs some work. When I entered the store, three associates were at the counter (no customers), and usually an associate greets the customer. Didn't happen, but I figured they were in a meeting. I wandered around the store for 10 minutes, and there was no offer of assistance. I walked by three associates in the store who were chatting with each other (maybe they were in a meeting) and no one acknowledged or asked if I needed help. Another associate walked by me soon after, looking at her phone, and didn't look up. The only interaction I had with an associate was when I went to pay. When I was in the store,...read full review
Sep 2025
Ulta was fine until today. I’ve noticed a bit of rudeness from some associates before, but I usually brushed it off — until now.

When I went to check out, the store was swamped (understandable for a weekend in Fairbanks). A cashier called me over to her empty register, so I patiently waited, but another associate stepped in and helped her instead. When the cashier told her she had it handled and was calling two people at a time, the associate replied that she was only helping because the line was long. I just kept thanking the associate who stepped in, because she was actually trying to move things along.

Later, I had to return because I accidentally...read full review
May 2025
UPDATE:
I had decided to come back to the store after a year or so as we don’t have many other options for high end makeup stores here, and it was a pleasant experience. I’m not sure if it’s because I went in at a busy time or what, but the staff was super knowledgeable and helpful in helping me look for the right moisturizer. It’s looking like they hired on new people and have a new face which is awesome! I can’t wait to spend more money in here.

Every time I come in here they look at me like I’m about to steal something just because I take my time down the isles I’ve even heard one lady in there say “we’ve got another one” to witch the...read full review