Ulta Beauty

Ulta Beauty is a large beauty retailer offering a wide variety of cosmetics, fragrances, and skincare products from over 500 brands. Customers can find popular brands like Tarte, Fenty, and CHANEL, as well as exclusive lines. The store also emphasizes "Conscious Beauty" with options for vegan, clean ingredient, cruelty-free, and sustainable products. Ulta Beauty has a salon that provides services like haircuts, hair coloring, makeup application, and brow waxing. While customers appreciate the helpfulness of the staff, some find the store to be smaller than others and with a limited selection of products. There is a noticeable focus on customer service with employees readily offering assistance, which some customers find intrusive.